What’s in a Name: “Homosexuals” Edition
February 12, 2010
Remember the polling that showed how Americans’ negative attitude toward anything labeled with the word ‘tax’ flips when you change the label to ‘offset’? Well, now you can do the same trick with ‘homosexuals’ in the military:
Just 44 percent of Americans support “homosexuals” serving openly in the military, if you use the word “homosexuals.” But change that word to “gay men and lesbians” and the poll flips–suddenly 58 percent of the same sample poll sample suddenly support this group serving openly in the military. In other words, perhaps 14 percent of Americans don’t want “homosexuals” to serve openly in the military, but are happy to have “gay men and lesbians” in the same positions.
Via Michael Scherer at Swampland.
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